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What is email marketing? Should I use it for marketing my small business?

Email Marketing

In today's market, people want to connect with the businesses they rely on. It's all about the one-to-one relationship. Email marketing is one of the easiest and least expensive ways to start a conversation with your customers.

Make OkServer your email marketing company of choice.

How should I use bulk email marketing?

Email marketing software like Express Email Marketing makes it easy to create email campaigns and build newsletters. Use the newsletter templates that come with EEM to share how-tos, tips, and news of interest with customers.

Planning a sale? Send a bulk email campaign to let your customers know about it. To increase the number of people who open your message, include the sale details in the subject line (ex: 20% off cashmere throws, 2 days only). This makes it easy for busy readers to tell at a glance that the email is worth opening, and they'll thank you for it through repeat purchases.

What is social marketing? Should I use it for my business?

Social marketing involves using social networks, such as Facebook® and Twitter®, as venues to connect with your customers and continue the conversation. When combined with an email marketing solution, it multiplies your power to reach more potential customers.

Connecting your business' social profiles in Express Email Marketing is quick, and it gives you a centralized location where you can easily communicate and manage your business' social presence.

Can I personalize newsletters to address the recipient?

Yes! We even recommend it! Personalizing your email marketing campaign by adjusting the greeting to address the recipient is a great way to grab their attention. It doesn't require complicated code or logic to make it happen – Express Email Marketing makes it easy with point-and-click simplicity.

Am I stuck to a newsletter template, or can I customize the emails?

We're all about options and this is no exception. If you want to use a template, select from more than 160 options to get started, and then add text, images or a logo to make it your own. Or if you'd rather design the email campaign yourself, you can start from a blank slate and fully customize your newsletter with HTML.

Are there any things I shouldn't do with email marketing?

Don't overuse it. Nothing annoys subscribers faster than too many messages received too closely together. Respect your customers' privacy and act promptly to take them off your email list when asked.

When you're looking for email marketing solutions, consider features that help with this. Express Email Marketing includes an unsubscribe link in every campaign and automatically removes subscribers at their request. However, it's best to familiarize yourself with the anti-spam laws if you have other questions.

How can I get more people to subscribe to my mailing list?

Get the word out! Express Email Marketing gives you a sign-up link you can use anywhere. Make sure visitors can find the link on your website, and entice sign-ups with discounts or other insider deals. Don't forget to add the link to your social profiles – you can encourage your connections to sign up to receive email-only offers. And when it comes to email marketing tools, never purchase lists or collect addresses from third parties.

How can I track results? Can I see who read the email?

Here's another reason direct email marketing is so great: With our email marketing services, everything you need to track results for an email campaign is right at your fingertips. You can see all the stats for who opened emails, how many clicks an email newsletter received, if anyone unsubscribed, and more. You can even see the email addresses that bounced, if any. And when you want direct feedback from your subscribers, use the survey tool to create and send surveys.

Why should I use Express Email Marketing from OkServer?

Direct email marketing is the cost-effective way to keep in contact with your customers and potential clientele. OkServer's Express Email Marketing software lets you create professional newsletters and product promotions in minutes, reaching more people for less money.

Also, with our 24/7 technical support to help you out, OkServer is the clear choice of email marketing companies.


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